Methodology
The WUWI Visibility & Growth Index.
Four scores, eight weighted dimensions, and a confidence band on every number. This page publishes the summary — never the production weights or anti-manipulation thresholds.
A four-score architecture
WVGI
The single, blended index — search, local and AI answers, weighted together.
Visibility Score
How discoverable the business is right now, across every measured channel.
Opportunity Score
How much headroom is left — the gap between where the score is and where the evidence says it could be.
Momentum Score
Direction of travel: whether the last measured period moved the index up or down.
Eight weighted dimensions
Weights are launch hypotheses, recalibrated by business type, location and observed outcomes — never fixed forever.
Search discoverability
18%
Answer & AI authority
14%
Local reach
14%
Entity trust
14%
Content usefulness
13%
Technical accessibility
10%
Authority network
9%
Conversion readiness
8%
Confidence bands, explained
The dial's lighter arc is the range the true score most likely sits in — not decoration. A score with a wide band means less data has fed it yet; connecting more sources narrows it.
What's honestly not measured yet
— Rankings on queries nobody searches for in the business's market — coverage follows real search volume, not a vanity list.
— Sentiment inside an AI answer beyond whether the business is mentioned and cited — tone scoring isn't live yet.
— Anything from a provider that hasn't been connected or bought — an unconnected dimension is scored as unmeasured, never assumed.