Docs
Methodology, glossary and help.
The detail behind every score, term and check — not marketing copy about them.
Glossary
WVGI
The WUWI Visibility & Growth Index — one blended score across search, local and AI answers, with a confidence band on every reading.
Visibility Score
How discoverable the business is right now, across every measured channel.
Opportunity Score
The gap between the current score and what the evidence says is reachable — how much headroom is left.
Momentum Score
Direction of travel: whether the last measured period moved the index up or down.
AEO
Answer Engine Optimization — being findable and accurately described when an AI assistant answers a question, rather than links being returned.
GEO
Generative Engine Optimization — the broader practice of being cited and represented correctly across generative AI systems, not just answer engines.
Cold probe
Asking a model about a business with no web access — measures what the model already knows from training, not live search.
Live-search probe
Asking a model a question it answers by actually searching the web — measures whether it finds and cites the business today.
Business Brain
The verified record of a business's own facts — name, phone, address, hours — that every WUWI product reads from. Nothing a crawl proposes is treated as true until a person confirms it.
Coverage
How much of WVGI's eight dimensions are actually being measured for a given account, based on which data sources are connected.
Confidence band
The range a score is likely to sit in, given how much has actually been measured — narrower once more sources are connected.
Search discoverability
18% of WVGI. Can search engines find and index the site at all — the foundation the other dimensions build on.
Answer & AI authority
14% of WVGI. Whether the business shows up when an AI assistant is asked — combining a cold-probe reading with live-search citation checks.
Local reach
14% of WVGI. Map-pack visibility and Business Profile completeness — whether the business turns up where local searches actually happen.
Entity trust
14% of WVGI. Whether the business's identity — name, address, phone, hours — is stated in a form machines can verify, not just read.
Content usefulness
13% of WVGI. Whether the site actually answers what someone searched for, not just whether it's indexed.
Technical accessibility
10% of WVGI. Crawlability, page speed and mobile setup — the technical plumbing that lets everything else get measured at all.
Authority network
9% of WVGI. The strength of sites linking back — measured from free real backlink data, with paid spam-scoring as the fuller picture.
Conversion readiness
8% of WVGI. Whether a visitor who actually arrives can reach the business — a working phone number, a bookable form, a clear next step.
Help center
Does connecting an account cost anything?
No. Search Console, Business Profile and the WUWI tag are free on every plan — they cost WUWI nothing to read and they take coverage from about 40% to 66%.
What happens if I don't connect anything?
The check still runs on what a crawl and the free integrations can see. Coverage is lower and the confidence band is wider, but nothing is hidden — the score is exactly as honest as the data behind it.
Is WVGI a Google ranking factor?
No. It's WUWI AI's own measurement, built from real signals, not something Google computes or consumes.
Can I see the exact scoring weights?
The methodology page publishes the real dimension weights and what each one measures. The production anti-manipulation thresholds stay unpublished, the same way any scoring system protects itself from being gamed.
Looking for the full scoring methodology?